Luther Snyder

Luther Snyder is a proven digital marketing and strategic communication professional with over 28 years of experience in public relations, public affairs, digital marketing, and political consulting. He has held senior positions in the private sector as well as state and local government administrations, including serving as Chief of Staff to the Wake County Register of Deeds. Luther also served as Legislative Liaison for the N.C. Alcoholic Beverage Control Commission and as the Commission's founding Executive Director of North Carolina's Initiative to Reduce Underage Drinking. In that role, he developed and led "Talk It Out," the Commission's multi-million-dollar, integrated communications and advocacy campaign that targeted parents to have conversations about the dangers of underage drinking with their children. Additionally, he worked in the office of former North Carolina Governor Pat McCrory, where he researched, vetted and recommended individuals for gubernatorial appointment to North Carolina’s 400-plus boards and commissions.